Where you can, avoid using simple judgmental terms like ‘good’ and ‘bad’ as they immediately turn players off. Successful / unsuccessful, complete / incomplete, positive / negative mean the same thing but are not quite as judgmental. Why is this? Well take a pass for example, Player 7 may play a perfectly good ball to Player 11 who doesn’t go for it with any conviction and is beaten to the ball. This should be recorded against player 7 as a ‘pass incomplete’ as opposed to a ‘bad pass’. Ever given a player feedback and realised later that you were really praising him, when they thought you were knocking his confidence?