Feedback is the food of champions. But it can also choke up the toughest of players.   Players appreciate information on their performance, but they will only be receptive to it if they feel it is balanced and constructive – and too much emphasis on the negative is a sure way to close the ears.   Do not fall into the trap of collecting only negative data about your players.  Giving your players access to their stats on Statzpack is a way to empower your players and make them feel involved – but make sure the data is relevant and your players are mature enough to take look.   Get in the habit of choosing positives to start your stats feedback and always end on a constructive note.

When giving feedback to your team make sure they can digest it and make sure you do it at the right time.   During game intervals players can only take in so much information in. And don’t use ‘numbers’ unless you really have to.  Use language you and they understand. Focus on the outcome you want.  Use the data to drive your message, don’t let it be your message.  For example let’s say you have identified that 82% of free kicks in a game so far have been conceded by your team, and 74% of those have been in your half, mostly committed by a Sarah in left midfield.  Convey the message clearly, but focus on what the possible cause may be and what action you want to see.  “We’re conceding too many free kicks in our half, this is causing us too much trouble on our left flank, it created one of their goals, what we need to do is be less reckless in our tackling and cover for each other.”   

Sharing more info and use of numbers are likely to have more of an impact at training sessions when you have more time to communicate.  Combine the data with real language.  Telling Sarah that she conceded 56% of all our free-kicks will have a limited impact if you don’t combine that with some discussion on what the probable causes might be, and what your desired outcomes are for her and the team.  

 Never use data to beat up on a player.  Harping on Jonny because he had 10 unsuccessful passes and only one good pass all match will accomplish nothing in the long run.  Statistics are a tool with which to improve players, they are not the end all be all.