As exhibitors at the NSCAA convention we saw first hand how sport can be used to connect people with a cause, and how very quickly people can make human connections. One of our neighbours at the convention was Kicks Against Breast Cancer. An annual tournament run by a Louise Waxler with the core aim of raising awareness and funds toward beating breast cancer, and to date they have raised over $100,000. Check out their site www.kicksagainstbreastcancer.org
And in the wake of the disaster that hit Haiti last week, one bright spark or probably two, put together the idea of fund raising for the Red Cross by putting together the Haiti United T-Shirt. Selling for $17.99 all funds will be channelled to the Red Cross. Go join the 2000+ people who have already gone online and supported this worthy cause. As a footnote we had a soccer coach from Haiti visit us at our stand and he could tell us some pretty grim stories – he had been lucky enough to have left Haiti before the earthquake struck, but had the nightmare of dealing with some very tragic news. Soccer didn’t seem that important all of a sudden.



